grub burger bar

Mouth-watering burgers & shakes served by friendly folks in cool spaces.

Naming & Logo Design

Brothers Patrick and Forrest Clark and their friend and partner, Marco Rodriguez, approached us with a business plan and and a name for their start-up brewery. The original name turned out to be unusable for legal reasons, so our first order of business was to help them come up with a new one. Our process for naming businesses yielded the name that is now synonymous with outstanding beer brewed in Austin, Texas—Zilker Brewing Company. Once the name was established, we were off to the races, developing a logo and brand palette that would grace their cans, website, tap room, and merchandise.

Can Design & General Branding

Zócalo’s charge was to develop a can design template that would stand out amongst the many local and non-local craft beers on the shelves. We recommended a simple, bold design—one that would apply across the board to their various styles of beer— to distinguish them from craft beers that tended to have elaborate and different designs for each style of beer, often de-emphasizing the brewery in favor of the beer’s name. Our objective was to consistently emphasize the Zilker brand itself, which we think has contributed to Zilker’s success, easy recognition in the market, brand loyalty, and merchandise sales.