grub burger bar

Mouth-watering burgers & shakes served by friendly folks in cool spaces.

Naming & Logo Design

Presented with little more than a name and a concept, we brought the Grub brand to life, inspired by their delicious, chef-driven burgers, spiked shakes, and a fun, irreverent culture. We developed the logo and all graphic design (signage, menus, wall murals, and more) for Grub’s first restaurant in College Station, and we’ve helped grow the brand as they have expanded to 18 restaurants (and counting) in seven states.

Branding/Collateral/Signage/Merch

Zócalo has been involved in all aspects of the look and feel of Grub Burger bar, including interior and exterior signage, way-finding signage, interior super-graphics and decor, digital and print advertising, and website design and development.